Organized by the Tourism Authority of Thailand (TAT), the festival, which coincides with Chinese New Year 2017, is expected to attract over 650,000 visitors, with 90% of these visitors predicted to travel in Thailand in 2017.

These trips could generate up to 400 million baht in revenue, according to TAT.

The festival, with free admission, highlights some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the Kingdom. Visitors are encouraged to arrive by the BTS Sala Daeng Station or the MRT underground Silom Station.

TAT Governor Yuthasak Supasorn said that by visiting Lumphini Park, visitors can enjoy a taste of the foods, festivals and culture found in all five regions before they choose where to travel. 

They can also enjoy live music, cultural shows, lucky draws, and a wonderful holiday atmosphere with the best of Thailand on show in the heart of Bangkok.

He believes that all visitors to this event will enjoy their time and feel inspired to travel to other areas around Thailand over the course of 2017.

Activities will be organized with ten zones that highlight "Thainess” from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine.

There will also be the chance to make merit by giving alms at 7:00 a.m. to 88 monks on the first day. In addition, there will be a chance to win lucky draw prizes for any visitor who spends 10,000 baht or more with flight tickets worth over a million baht up for grabs.

Also at the Thailand Tourism Festival 2017, eco-friendly activities, such as recycling will be promoted via fun games. This is aimed at moving Thailand’s tourism industry toward being more sustainable and ensuring Thailand becomes a regional role model for green tourism.