The event accomplished the goal of contributing to preserving, honouring and developing traditional crafts in combination with tourism.
It provided a venue for artisans, businesses and travel companies to explore opportunities to arrange tours to craft villages as a sustainable tourist product.
Seminars on how to get Vietnamese traditional craft villages involved in tourism and international integration, and to promote linkages of the local tourism agencies were held together with the marketing of thematic tourism products and discount tours.
The festival constitutes Hanoi’s efforts in turning the festival into one of the national and regional culture-tourism events and assert the city’s position as a major tourism centre in the country and the region.
