Besides, a significant decline in rice consumption were seen in such traditional markets as the Philippines (54.3%) and Malaysia (59.2%).
China remained the largest importer of Vietnamese rice, accounting for 35% of the market share. Indonesia was second with 11.6%.
The country’s rice export is estimated to fall to 5.65 million tonnes in 2016, down 14% against the previous year and 800,000 tonnes lower than initial forecasts. This stems from decreases in production and fierce competition from other exporters like Thailand and India.