Phu Hung Trading & Service Joint Stock Company has teamed up with Choithrams supermarket chain to bring Vietnam lychee directly to Dubai.
Vietnam Ambassador to the UAE, Pham Binh Dam said the introduction of Vietnam lychee to Choithrams supermarket helps Vietnamese fresh fruits penetrate the new potential market, as well as other Middle East nations.
Vietnam lychee have met all requirements under the VIETGAP and GLOBALGAP standards and have since been transported to Dubai by air to ensure product quality.
On the occasion, the Vietnam Embassy in the UAE also promoted some of Vietnam’s popular fruitsnamely dragon fruit, rambutan, watermelon, banana, and lemon. Accordingly, Phu Hung Company and Choithrams have consented to discuss a list of agricultural products available for exports to the supermarket chains in the future.
Every year, the trade office said Gulf Cooperation Council (GCC) nations import fruits and vegetables worth some US$6 billion, of which fruits make up the largest proportion at 62%.