“Maintaining a positive national image is an essential ingredient for export and investment promotion,” said Do Kim Lang, deputy head of the Ministry of Industry and Trade’s Trade Promotion Agency.
In addition, in the context of Vietnam’s deepening integration into the world’s economy, businesses are facing tough competition said Lang, adding that the development of a national brand would help businesses improve competitiveness.
Vietnam has had a national branding program in place since 2003. Last year, 63 businesses were honoured with National Value Awards for their outstanding contributions to developing strong national brands.