At the annual general meeting of the board in Ho Chi Minh City, Mr Won said he envisions making significant inroads into the ASEAN market and achieving double digit growth in short order.

He said he was setting his initial sights on market entry into Thailand as the market is red hot and later, the company would seek entry into the Laos, Cambodia and Myanmar markets.

Masan Consumer is one of the largest local diversified companies in the fast moving consumer goods sector in Vietnam. It manufactures a wide range of food and beverage products including sauces, bottled beverages along with instant noodles, coffee and cereals.