Vietnamese people drink beer in greater volume

Vietnamese people also drink beer more and more, up 11% against last year’s corresponding period.

The highly lucrative beer market presently posts constant two-digit growth as nearly 70% of households consume beer at least one per annum and even much more during special occasions or New Year festivals.

The Vietnam Beer Alcohol Beverage Association (VBA) reports that Vietnam’s beer production and consumption rose by 8.1% to 3.14 billion litres last year and is likely to hit nearly US$3.3 billion litres this year.