Vietnam is considered one of the safest destinations in the region, with great potential in tourism. E-marketing has become necessary and an effective tourism promotion method in improving tourism markets, including Vietnam.
Director of the European Union- funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT) Vu Quoc Tri said that tourism promotion activities in Vietnam have been carried out independently between state bodies and companies, hindering their efficiency.
He said that in modern tourism, E-marketing is an effective tool.
The annual “Google travel study” revealed that the proportion of tourists using the internet has increased remarkably, hence the benefits that E-marketing could bring are undeniable, he added.
