Plum flower in full bloom in Son La province

Visitors take selfie pictures with the white flower.

Over recent years, plum trees have brought in high economic value to local households.

La Van Bun, a resident in La Hom Hamlet, Chieng Co village, Son La City says his family earns nearly VND300 million from plum trees per annum. 

Stunning beauty of plum flower has turned Son La into an inviting tourism destination during the first days of the lunar New Year.