Many trending products have been created to meet the rise in demand as many local people , especially businesspeople and traders, believe that buying them on the God of Wealth Day can bring them good fortune for the whole year.
Cakes in the shape of money jars are the most sought-after items that are typically used as gifts for companies, families and friends.
The price of each jar-shaped cake hovers around VND500,000 to VND800,000.
Each cake is accompanied by chocolate coins, as well as God of Wealth and lucky cat figurines.
Huyen Linh, manager of Panacota bakery, says her business has received an influx of orders for the God of Wealth Day as people tend to buy products related to gold, praying for good fortune and good luck in the new year.
Around 200 jar-shaped cakes have been ordered each day this year.
Cat-shaped ceramic products also prove popular.
This ceramic product costs between VND200,000 and VND1.4 million depending on the size and model. At the peak time nearly 500 cat-shaped products are sold per month.
On social media, gold bar cakes and cakes in shapes of bags of money with eye-catching and unique designs draw plenty of attention, costing between VND100,000 and VND200,000 per box.
Gold bar-shaped cakes are favourite products with consumers on this occasion as they symbolise both wealth and luck.