The 10th day of the lunar year, which falls on January 31 this year, is designated as the God of Wealth Day according to Vietnamese belief, with local people believing that fortune and prosperity will come to people who buy gold on that day.
At gold stores on Hanoi's Tran Nhan Tong street, dubbed as a street of gold, buyers queue in long lines as they wait to purchase gold ahead of the God of Wealth Day.
According to the owners of gold store, the number of customers on January 30, or the ninth day of the first lunar month, increases by 20% compared to the previous year.
As this lunar year is the Year of the Cat, customers prefer to buy zodiac animal statues and jewelry in the hope of obtaining financial success.
Many people choose to buy gold cat figurines this year on the occasion of the God of Wealth Day.
Some silver products are also put on sale.
Gold prices record a slight decline before the God of Wealth Day.