It also aims to bring annual e-commerce sales to an average of US$350 per person .
In order to boost online consumers’ and businesses’ confidence, VECITA is improving legal frameworks for e-payments and logistics services, as well as developing corresponding application solutions, said Tran Huu Linh, head of VECITA.Linh said current legal frameworks and infrastructure do not meet rising demand for e-commerce growth, adding that the revenue from the field is estimated to reach US$4 billion in 2015.Currently, the Ministry of Industry and Trade is collecting suggestions for a draft plan for e-commerce development by 2020. It aims to get approximately 60 % of businesses onto the internet, regularly updating information to introduce and sell products, with 80 % of businesses taking orders online.Additionally, all supermarkets and commercial centres will install point-of-sale ( POS ) devices allowing consumers using cards instead of cash.The draft plan also encourages enterprises and individuals to start e-commerce businesses and form online transaction centres.Nguyen Thanh Hung, general secretary of the Vietnam E-commerce Association (Vecom), stressed that e-commerce transactions will see more advantages once the Trans-Pacific Partnership (TPP) agreement is approved.He added that businesses should work on improving their technology and approach to online marketing, and select prestigious e-commerce websites to ensure quality.