Kim Chul Ha, CEO of CJ CheilJedang, said CJ CheilJedang, a subsidiary company of CJ Group, will cooperate with SATRA to develop food products.
“The cooperation with Satra is expected to serve as a foundation for CJ CheilJedang’s food business to grow in Vietnam,” he said
CJ CheilJedang will support SATRA in upgrading retail facilities, marketing and training courses, trade promotion and introduction of new products.
CJ Freshway, another subsidiary of CJ will supply fruits to SATRA’s nationwide supermarket chain. It is also planning on developing pre-cleaned and frozen vegetable products such as carrots, onions and broccoli.
The two sides also develop supply networks for high quality meat and aquatic products at competitive prices and chains of value ranging from materials to outsourcing to replace Chinese goods.
