The inaugural ceremony was co-chaired by Prime Minister Nguyen Xuan Phuc and Chinese Vice Premier Zhang Gaoli. This is one of the major activities organised for the event’s Country of Honour.Vietnam, as the Country of Honour of this year’s event, introduces Buon Ma Thuot city in the Central Highlands province of Dak Lak, as Asia’s capital of coffee.The Vietnamese pavilion whose design is based on the long stilt house in Dak Lak province displays photos detailing how coffee is produced in the locality. It also accommodates a stage where visitors can experience traditional culture of the Central Highlands region.In the previous events, the Vietnamese booths attracted tens of thousands of visitors. Vietnam’s participation at the event has helped promote the country’s image and products, boost its export to other ASEAN nations and China, and lure more investments in the country.The annual expo has become a bridge for Vietnamese businesses to access the Chinese market. Vietnamese products like wood furniture, coffee and farm produce have attracted the interest of Chinese partners.