The annual event will feature a Vietnam fruit week to promote local specialties in supermarkets, shopping malls and hotels across the city.
Other activities include a fruit parade, a collection of rare and giant fruits, and a fruit safety contest. Began in 2004, the festival has become a popular cultural tourism event, promoting the agricultural values of Vietnam and the southern region in particular.
Its highlight is a floating fruit market selling more than 150 kinds of fruit at discounts of between 20% and 30%. The market with its 50 boats will be open for three months.
Fruit cultivation spans 415,800 ha of land in the southern region and produces around 4.3 million tonnes per year, accounting for 53.2% and 57% of the country’s area and output.
