This year, 100 local and international companies will introduce to the Vietnam market the latest in label printing equipment including digital UV inkjet label presses and white bar digital UV inkjet printers, said Huynh Vinh Ai, deputy minister of Culture, Sports and Tourism.
The digital UV inkjet label presses allow for label printers to produce visually striking, tactile, three-dimensional digitally printed textured labels that enhance shelf presence and make brand owners’ products stand out from the crowd.
He noted they are ideal for a variety of segments – including wine, beer, as well as cosmetics and beauty, representing a cost-effective way to create labels with high visual and ‘feel appeal’ that also help to maximize customer engagement.
