Hai Duong lychees to be launched on four major e-commerce floors

Hai Duong province is home to a lychee growing area spanning 9,186 ha, of which 1,000 ha are certified in line with VietGAP standards, while 520 ha of lychees have been grown in line with GlobalGAP standards.

Most notably, Thanh Ha district features 17 cultivation regions that were granted area codes for exports to the United States, Australia, the EU, Japan, and Singapore.

As a means of improving the quality of lychees for export, Hai Duong province has given priority to initiating training courses on technological transfer to farmers and conducting strict surveillance over planting areas in an effort to improve the product quality, while simultaneously boosting trade promotional activities.

As a means of helping domestic businesses penetrate these demanding markets, local authorities have worked alongside fruit exporters Rong Do Production - Trading - Service Co., Ltd with the intention to purchase 300 tonnes of lychee. In addition, Ameii Vietnam Joint Stock Company have initiated plans to buy 300 tonnes for export to Japan, Australia, Malaysia, the Middle East, and the EU.

Most notably, the Hai Duong Department of Agriculture and Rural Development is in the process of co-operating with the  Vietnam Trade Promotion Agency in order to continue the procedures which will serve to introduce Hai Duong lychees to the four e-commerce floors, including Alibaba.com, Voso.vn, Sendo.vn, and Lazada.vn.

The schedule is for Hai Duong lychees to go on official sale from May 15 through these e-commerce platforms.

This will also be the first year that the locality has deployed the consumption of lychees through e-commerce floors.

Furthermore, the lychee festival aims to introduce the locality’s major agricultural products, with the event anticipated to be held in early June.

The Hai Duong Department of Industry and Trade has revealed that that since 2015, Hai Duong lychee products have made inroads into markets such as the US, Australia, France, Canada, Singapore, Japan, the Republic of Korea, the United Arab Emirates, and some European nations.