On sale throughout the promotional week are processed food, seafood, garments and textiles, footwear, home appliances, and health care products. In addition, fresh lychees will continue to be put in the spotlight during Vietnamese Goods Week.
The opening ceremony was initially held on June 25 at AEON MALL Lake Town Mori in Saitama Prefecture, whilst the event is also taking place through AEON Group’s online sale system.
AEON imported approximately 30 tonnes of lychees from Vietnam’s Bac Giang and Hai Duong provinces in order to serve the event.
Most notably, Vietnamese enterprises took this occasion to introduce some of their new frozen mangoes which use fast freezing technology to keep the delicious taste intact for Japanese consumers.
Vietnamese Goods Week is an annual event put on by the AEON supermarket chain through their memorandum of understanding (MoU) signed with the Vietnamese Ministry of Industry and Trade and the administration of Hanoi. The deal involves co-operation on trade, investment, and commodity sale promotion.
The event was initially held in 2017 and has gone on to assist over 100 Vietnamese enterprises across 21 cities and provinces by allowing local firms to introduce their products directly to Japanese consumers.