The event is organized as part of the activities celebrating the 50th anniversary of the establishment of ASEAN and the 72nd anniversary since the formation of VOV (September 7, 1945-2017).
This is the first time for VOV to host a such competition for ASEAN contestants specialized in pop music.
According to Director of VOV International Cooperation Department Nguyen Thuy Hoa who is also a representative of the organizing board, the pop music competition with the participation of young singers will contribute to promoting cross-cultural exchanges among ASEAN countries.
In his remarks at a press briefing on the contest in Hanoi on August 7, VOV Vice President Vu Hai said apart from creating a cultural playing field through music, the “ASEAN+3 Song Contest” will become a highlight of VOV's activities underlining the importance and great contributions of a national media organization to boosting cooperative relations between Vietnam and other countries in the region and in the world.
VOV believes strongly the event serves as a platform for young singers to both showcase and nurture their talent as well as contributes to more peaceful, stable and secure relations among ASEAN +3 member countries.