According to ASEAN Deputy Secretary General Yoong Yoong Lee said that the ASEAN Secretariat organised the annual event to help ASEAN people as well as the bloc’s partners study cultural features of one and the others, thus promoting people-to-people exchange.
The Association of Southeast Asian Nations (ASEAN) groups Brunei, Cambodia, Laos, Malaysia, Myanmar, Indonesia, the Philippines, Singapore, Thailand and Vietnam
Its partners include Canada, the Republic of Korea, Australia, Russia, China, New Zealand, India, the US, Japan and the EU.