The iMiss Thang Long pageant attracts a large number of contestants who are students from universities and colleges in Hanoi 

Organizers are Vietnamese Student Association’s Hanoi chapter, Hanoi Youth Culture and Sports Palace, Giang Son Joint Stock Company and Julia Wedding Studio

In the preliminary round, contestants introduce themselves and express their ideas on social issues 

The selected contestants join in Ao Dai photoshoot

Some of them in Vietnamese traditional dress